The Asia Tech Podcast welcomed Nathalie Rafeh, CEO of Splashup, to discuss some of the issues and opportunities surrounding starting a brand in today's market. She also acknowledges the challenges of navigating the ecosystem and marketing a brand effectively. Nathalie explains how Splashup, an AI-driven partnerships platform, helps brands connect with complementary brands post-checkout to reach new target audiences. Some of the larger topics Nathalie covered: Why communities are so important for brand building How privacy has become a big concern for online shoppers The significance and impact of changes in privacy and cookie tracking on the advertising landscape How AI enhances the pos-purchase experience to help brands connect with complementary brands The insights gained and the power of sharing ideas as a startup advisor at UNSW's Entrepreneurship Division Why building a startup is like surfing! Some other titles we considered for this episode: A Beautiful Entrepreneurial Curse It’s All About the Back and Forth We Are this New Channel That Is More Cost Effective Build a Community First It's Just Like Surfing