The Asia Tech Podcast was joined by Sam Fromson, the co-founder and COO of YuLife, and Stephen Barnham, the Global Chief Digital and Information Officer at Dai-ichi Life Holdings. Sam and Stephen discussed their partnership and the innovative approach they are taking to reimagine the insurance industry. YuLife is on a mission to inspire people to live their best lives everyday. As a 120-year-old life insurance company dominant in Japan, Dai-ichi Life is looking for new growth opportunities to become a leading global insurer. Some of the topics that Sam and Stephen discussed in detail: How YuLife is reimagining the insurance industry by focusing on wellbeing Building lifelong partnerships with their customers Gamification as a tool for engagement The challenges of entering new markets and the massive opportunity in Japan The importance of win-win partnerships and how Dai-ichi Life is the perfect example of this Balancing urgency and long-term vision Some other titles we considered for this episode: Building Long-Term Partnerships: The Mutual Benefits of YuLife and Dai-ichi Life The Role of Gamification in Customer Engagement Gamifying Insurance: Finding Growth in New Business Models Taking a Long-Term View: Balancing Urgency and Strategic Planning