John Ruhlin joins James and Claudia to talk about what it means to be a great salesman and John has decided to take it to a new level. Before you can sell you have to get in the door. So he introduces himself with a very special gift. Like the time he brought $7000 worth of Brooks Brothers clothes to a prospective clients hotel room and set it up to shock him. It worked even better than he had hoped. John says, if you’re going to send a gift than send it to their inner circle, their significant other, their adman and their family. These people are usually ignored and they’re often the most important people in your prospects lives. Click here to listen to John’s stories and ideas for some great gifts to get you in the door. Think “radical generosity”