What is humantic content? Think of it this way: when it comes to content and its value, context still reigns supreme. And at the end of the day, humans understand content better than AI. Grant Simmons, VP of Performance Marketing at Homes.com, part of the CoStar Group, joins the show to talk all things humantic content. Grant breaks down how this type of content satisfies both users and search engines, how to create content that prioritizes context over keyword density, and much more.