Businesses often struggle with the whole concept of Marketing. Where do we spend our dollars? How do we make the ad or offer appealing? What if we waste our money? In this episode I will clear up the confusion. I will share Sonic Coaching’s 10Ps of Marketing: Our school systems are still teaching the same 4Ps of marketing from decades ago (some schools have changed the 4Ps to 4Es, but they are essentially the same four). The world has changed in the last few decades, should how we do our marketing evolve with it? I will be reviewing the 10Ps of Marketing, and how successful organizations utilize all 10 of these strategies. If it’s market differentiation that you are looking for and a way to ensure that your marketing is working, you will want to listen to this show.