"Honda Took Pride in Doing Everything Itself. The Cost of Technology Made That Impossible". Edward Niedermeyer and Bertel Schmitt join Horace and Jim. We begin with a discussion of Honda and automotive grade linux. We shift gears a bit and consider transport as a service around the globe. We contrast emerging app brands with the traditional auto eco-system and ponder a "meaningful contribution" from Apple. Apologies for intermittent audio issues during our around the globe conversation.