In Episode 069 of the Athletor Podcast, we welcome Rob Koll, the esteemed Head Coach at the University of North Carolina and former head coach at Stanford and Cornell. Rob discusses the dynamic 2024 coaching carousel and shares insights on David Taylor's influence. Reflecting on his second year at UNC, he offers a deep dive into his unique business mindset, exploring whether wrestling can achieve financial stability. Rob also reveals his strategy for engaging young wrestlers to create lifelong fans and explains his business-like approach to running a wrestling program, detailing how this philosophy has evolved throughout his career. We discuss the importance of event-driven fundraising, common pitfalls for young coaches, and the impact of NIL on the sport and his daily operations. This episode is packed with valuable insights for coaches and wrestling enthusiasts alike.