On this episode of the Better Presentations More Sales podcast I’m talking public speaking and in particular emotional connections with your audience with the founder of Appletree Marketing and the current President of the UK based Professional Speaking Association - Chantal Cornelius Chantal provides some great insights into how she got into public speaking and how the PSA works and why listeners should consider joining the PSA or its American equivalent the National Speakers Association (NSA) or indeed any of the spacing associations based across the globe.  The PSA is all about helping people like you Speak More and Speak Better How to make emotional connections with your audience is a specialist area for Chantal who explains that your audience want to feel something from your speaking or presentation or workshop as well as learn something. But to help ensure you make the right emotional connections you need to understand your audience and what they have been promised by the organiser in terms of what you are going to share with them. Making an emotional connection with your audience involves reading them and making sure you’ve got good eye contact with them. We also talk about how you can make that connection when you are delivering something online. You can find out more about Chantal and the five stand out strategies that she mentions during the recording on her website Appletreeuk.com Chantal’s top three tips for any speaker or presenter are: Find out about the audience and what they are expectingRehearse and particularly rehearse your entranceAnd when you finished and someone offers to share some feedback ask them to email it toIf you don’t like the idea of learning how to transform your business presentations in a group environment then take Trevor’s online course Transform your Business Presentations and learn at your own pace. Go to https://trevorleecourses.thinkific.com/courses/transform-your-business-presentations  the first 25 people who sign up and us the code 7steps50 at the checkout will enjoy the course at a 50% discount bringing your investment in yourself below £100!  To find out more Trevor's sales and presentation skills services visit trevorjlee.com Thank you for listening and for leaving a rating / review. That is much appreciated.  Here's how you can connect with me, Trevor Lee, and find out more about how I can help you deliver confident and successful presentations and sales pitches. One to One Business Leader Presentation Coaching Business teams Presentation Training 15 Minute Free 'How can I help you' Zoom call Trevor Lee Website Trevor Lee Linked Trevor Lee You Tube Book: 12 Business Lessons from Running an Ultra Marathon