Coldwell Banker | David Marine, Chief Marketing Officer Imagine you've spent nearly your entire career committed to a single business. You perform so well that, after almost 20 years of service, you sit at the very top. The business, over a century old in its own right, is to undergo a rebrand which will give it a new look for the first time in 40 years -- and you're the one leading the charge. To most people, this would be a career-defining moment. It would for this interviewer. Now imagine nearing that fateful moment -- a moment meticulously planned and methodically staged for rolled out. And then, just two days prior, the world derails. How would you describe a situation like that? Worst-case scenario? Or "perfect?" David Marine, the Chief Marketing Officer of Coldwell Banker, chose the latter. Today, our conversation spans that rebrand story and extends to a conversation on changing consumer behavior, digitizing real estate transactions, agents as influencers, and even a few unexpected topics like the ever-changing ad creation process and the streaming wars. Enjoy! See a few pieces David himself has written here on Coldwell Banker's Blue Matter. FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Adam is also on TikTok: https://www.tiktok.com/@authenticadam Email Adam: [email protected] Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s