Carat | Robert Schwartz, Global CMO and Kris Doerfler, Media & Data Ethicist and Applied Futurist We've talked about "sustainability" from time to time on this podcast. After all, many brands, especially those in consumer goods, are currently prioritizing it as integral to being an authentic provider or product. Product. That's where I've heard this s-word. I haven't heard it before in terms of media. "Sustainable Media?" What is that? How do you make media more sustainable? And, by the way, if there is a way to do it...why isn't everyone doing it already? Shouldn't that be the most authentic way to do things? Well, today I have the pleasure of welcoming Robert Schwartz, Global CMO of Carat (which is within the Dentsu umbrella), and Kris Doerfler. Kris Doerfler serves as a Media & Data Ethicist and Applied Futurist for Carat. On this episode, we learn all about what sustainable media -- an effort which Carat is spearheading -- is. (Plus, I learn a little more about Kris's title. Have you ever heard of that one?) Learn more about what Carat is doing in this realm: https://www.carat.com/services. FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Adam is also on TikTok: https://www.tiktok.com/@authenticadam Email Adam: [email protected] Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s