Party City | Julie Roehm, Chief Marketing and Experience Officer Break out the balloons for today's episode of Authentic Avenue. My guest is Julie Roehm, the Chief Marketing and Experience Officer of Party City. I was particularly interested in talking with Julie not just because of her rich background across brands (including within auto, which is a current interest of mine), but because of her dual role. While I've interviewed plenty of CMOs, Julie didn't start out as that -- but rather, as CXO. (She was also Chief Storyteller at SAP. Another role I'd never heard before.) Today we talk about a number of things, like how Julie joining the team amidst a number of new leadership arrivals impacted her seat at the table, the importance of experience, and how to look for good culture. It was that last point where most of my interest as the interviewer resided. We talk about what makes a good fit, and how to tell early on that fit simply isn't there. Enjoy! CHECK OUT JULIE'S PODCAST: https://www.julieroehm.com/conversational FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam: [email protected] Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s