Hershey | Jill Baskin, Chief Marketing Officer On today's show, a sweet conversation with one of my personal favorite guests. I'm learning more from Hershey's today!! A brand which needs no introduction, the chocolate champ is home to Jill Baskin, their Chief Marketing Officer. And while we talk plenty about our (mostly my) favorite candy (which, right now, is the Mini Robin Egg...link below), we talk even more about Jill's perspective on self-discovery. After all, it is a critical component of one's authentic path -- and one which Jill has focused on through her career. Additionally, we talk about how CMOs can be engaging their teammates from a distance, and a few of the ways Hershey is showing its authenticity externally as well. Enjoy! If you don't know what these Robin Eggs are, I got you covered: https://www.hersheys.com/whoppers/en_us/products/RobinEggs.html Here's some coverage on that all-PB Reese's Cup to drool over: https://www.cbsnews.com/news/reeses-peanut-butter-cup-no-chocolate/ FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam: [email protected] Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s