Rival | Dan Parise, Chief Marketing Officer Today: how to bring together the worlds of real and virtual sport -- plus, how to bring brands into the fold. My conversation today is with Dan Parise. Dan is about a year into his role as the Chief Marketing Officer of Rival, which is a B2B enterprise solution creating community through gaming and interactive experiences. Now when I think of video games, my mind doesn't immediately jump to the B2B world, and it's possible that yours doesn't either. But the truth is: brands are trying to jump into this world at the same time as traditional sporting orgs. And this makes for incredibly interesting business opportunities. What's more: Dan himself is not a life-long gamer -- so it feels very much like everyone is learning together. Today, you'll learn right along with us, especially when it comes to how to authentically combine the three entities into a common channel -- one which has only been mainstream-popular for a couple of years. By the way, here's the story about Stevenage I'd mentioned: https://www.bbc.com/sport/football/54279530. It's worth mentioning that Fernando Machado, who was previously CMO over RBI here in the US (which owns Burger King in NA), has moved into the gaming world himself via a move to become CMO of Activision Blizzard. Perhaps we'll have a pod about it soon! Enjoy! FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam: [email protected] Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s