Fireclay Tile | Eric Edelson, CEO Today, I chat with Eric Edelson, CEO of Fireclay Tile. Fireclay lays claim to making the most beautiful tile in the world -- and Eric comes on the show to talk about how the journey to get there involved firing all his customers and becoming unencumbered from retail. We also talked about how this former neuroscientist instilled a mentality of employee ownership into the minds of his investors and team, to the point that he massively over-indexes on it. We speak about the implications of that, and his vision for the future, on today's episode. Check out Fireclay for yourself: https://www.fireclaytile.com/ And follow Eric while you're at it: https://www.linkedin.com/in/ericedelson/ FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam: [email protected] Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s