Contributor(s): Professor Caroline Pauwels, Dr Damian Tambini | The cornerstone of European media policy, public service broadcasting has long been characterised by transitions, questioning and criticism. Now convergence, media cross-over, EU interference and new public service management theories affect its very chances of survival. Caroline Pauwels is the head of the Institute for Broadband Technologies/Studies on Media, Information and Telecommunications at the Free University of Brussels (VUB) and was appointed media commissioner by the Flemish Government for the public service broadcaster VRT. Damian Tambini is a senior lecturer in the Department of Media and Communications, LSE.