This episode is also available as a blog post: https://nativeofdenver.com/2021/05/26/real-awards-versus-bought-awards/ Consumers look to social media and review sites to learn about the companies they want to do business with. Additionally, many companies win awards from different publications and associations. There is a significant difference between a review on a site like Google, an award won without any financial transactions, and awards where business paid to play. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jason-wissner/support