IoT and big data have made their way out of industrial applications, general automation, and consumer goods, and are now a valuable tool for improving consumer engagement across a number of industries, including media, entertainment, and sports. The low cost and ease of implementation of AWS analytics services and AWS IoT have allowed AGT, a leader in IoT, to develop their IoTA analytics platform. Using IoTA, AGT brought a tailored solution to EuroLeague Basketball for real-time content production and fan engagement during the 2017-18 season. In this session, we take a deep dive into how this solution is architected for secure, scalable, and highly performant data collection from athletes, coaches, and fans. We also talk about how the data is transformed into insights and integrated into a content generation pipeline. Lastly, we demonstrate how this solution can be easily adapted for other industries and applications.