Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses the authentic experiences and lessons learned from the frontlines of building a business and capitalize on the vast potential of LinkedIn's 875 million users. On this episode, Benji and Brent discuss a recent post from Dave Gerhardt on how he would run your marketing team. Link to Post: https://www.linkedin.com/posts/davegerhardt_if-i-were-running-marketing-at-a-b2b-startup-activity-7123280193762308096-Cz0T?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/