On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode: Validate content ideas by pitching them to subject matter experts and seeking feedbackCollaborating with SMEs to create content that aligns with the company's goalsTikTok's expansion into longer-form content, potentially disrupting YouTube's dominanceLink to this weeks posts: “How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_ios How to Tackle Thought Leadership Content Without an Influencer-Level Following by Emilia Korczynska - https://www.linkedin.com/posts/emiliakorczynska_ive-been-seeing-lot-of-content-influencers-activity-7137902633628942337-gCoC?utm_source=share&utm_medium=member_desktop TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory by Aisha Malik - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/ Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/