In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.  Takeaways:Shift from generic how-to content to more personalized content that connects with your audience.Leveraging personal brands, targeted outreach, and bottom-of-funnel content.Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd. Link to Posts: The death of how-to content: https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop Marketing with zero cash: https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop Unscalable content: https://rosssimmonds.com/unscalable-content/ Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ James: https://www.linkedin.com/in/jamescarbary/