This 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima, and Chris Walker, a globally recognized marketing professional and founder of Refine Labs.  The conversation will focus on pressing topics in B2B marketing, including: the evolving nature of demand generation,marketing attribution. Moreover, it will highlight the need for different demand-generation strategies at different stages of a company's growth. It will also tackle the balance between focusing on effective marketing channels and diversifying marketing efforts. Follow Gabriel Barboza and David Costa Lima On LinkedIn: https://www.linkedin.com/in/dacarjb/ https://www.linkedin.com/in/gabrielcbarboza/ Listen to Revenue Vitals with Chris Walker: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=a259deba84b54704 Follow Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171/ Hosted on Acast. See acast.com/privacy for more information.