Welcome to the B2C Podcast! Business to Creatives. One of the most significant shifts in mindset we did was separating the Artistic Vision from the Business Vision. As creatives, we tend to put a lot of attention and care on our craft. However, just being good at a particular creative area is not enough to be successful in business. It's essential to understand the client's goals and align them with an artistic vision. Even if you are "just" a Freelancer, you should know you are already a business and because of that, you should commit to your business as much as you would commit to your craft. This transition of how we look at the work we do can be hard sometimes, but it's one of the pillars towards creating a successful creative business.