Charlotte is the Mac Observer’s UK Associate editor, based in London. A self described media junkie, she has also written for City A.M. (London’s daily business tabloid,) Computer Business Review, and The Times, amongst others. She is also a book author. In this episode, Charlotte and I explore several streaming TV topics. We open with how Apple has built a coherent ecosystem that pleasantly entices customers to engage and stick with Apple TV+. Namely, strong content, theatrical releases such as Greyhound, services bundling, contingency bundling and quality content for kids. In part II, we explored research data from Reelgood that reveals how customers mix their streaming TV services. Reelgood published a fascinating, informative chart that we analyze. One upshot is that the newbies face an uphill battle. Charlotte knows her stuff, and it shows in this episode.