Subscribe to Bad Faith on Patreon to instantly unlock our full premium episode library: http://patreon.com/badfaithpodcast Host of Words to Win By, and Principal of ASO Communications, and political messenger extraordinaire Anat Shenker-Osorio joins Bad Faith to explain most why certain messages falter where others deliver. After conducting 3-4 focus groups a week for the last four years, she has real insights into what messaging works and what doesn't -- from "defund the police" to "MAGA Republicans." Do Dems have any chance messaging around Biden’s age? And are there limits to what messaging can do when voters are driven by ideological disgust of political actions like the siege of Gaza? Subscribe to Bad Faith on YouTube for video of this episode. Find Bad Faith on Twitter (@badfaithpod) and Instagram (@badfaithpod). Produced by Armand Aviram. Theme by Nick Thorburn (@nickfromislands).