Welcome to 2023! To kick off the new year, Digital Strategist and Web3 Lead at MillerKnoll, Chris Coleman joins the gang. Chris Coleman is a collector of things - physical and digital - and is bringing that passion to his role with one of the largest players in the A&D industry. Tune in as Chris shares some efforts MillerKnoll is focusing on, his independent Web3 work with Spritely, and why he believes “there are no Web3 experts”.  Then the BTE gang wraps things up with a few New Year’s resolutions… kind of. Connect with Chris Coleman on LinkedIn! Moments to check out:  Pop culture meets collectibles (starts at 23:38) Approach for smaller manufacturers (starts at 27:00) Why "there are no web3 experts" + Chris' personal projects (starts at 35:00) Connect with our hosts on LinkedIn; Bobby Bonett Tessa Bain Andrew Lane References and resources: What are PFP's: https://decrypt.co/resources/what-are-pfp-nft-collections-the-2d-avatars-taking-over-twitter Check out Wolf Game: https://wolf.game/ The Mooi Petal Chair by Andres Reisinger and "the Mooi Button" - https://www.moooi.com/eu/product/hortensia-armchair/ ABCs of NFTs by Reddit/Vayner: https://connect.redditinc.com/hubfs/ABCs-of-NFTs.pdf What’s a rug pull?: https://www.coindesk.com/learn/what-is-a-rug-pull-how-to-protect-yourself-from-getting-rugged/ Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell and Samantha Sager. Learn more about your ad choices. Visit megaphone.fm/adchoices