The gang is joined by COOL HUNTING creative duo and fellow SURROUND Podcast hosts, Evan Orensten and Josh Rubin, for a dynamic conversation on their journey from curious technologists in early Web2 to being 20 year vets chomping at the Web3 bit. Tune in as we dive into their insights about being early to building in a new space, the implications for A&D helping to design entirely new worlds, and consider rebranding the pod to make it ‘cooler’. Connect with Evan Orensten and Josh Rubin on LinkedIn! Moments to check out:  - "Everything that can be digital, will be" - the origins of Cool Hunting and web 2 (starts at 7:05) - How A&D will evolve and finding real use cases for web3? (starts at 16:55) - How you can position yourself for emerging talent (starts at 32:11) Transcripts, show notes, and links to resources for each episode of Barriers to Entry can be found at surroundpodcasts.com/barriers-to-entry Connect with our hosts on LinkedIn; Bobby Bonett Tessa Bain Andrew Lane References and resources: COOL HUNTING  Cool Hunting Giants of Design Talk  The return of ‘Glassholes’  Decrypt NFTNow CH on Design TV CH Video podcast archive There is no right side up—NFTs on Foundation Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell, Rob Schulte, and Samantha Sager. Learn more about your ad choices. Visit megaphone.fm/adchoices