This week on the pod, the gang receives a masterclass in embedding innovation into a business from the Director of Innovation at S/L/A/M Collaborative, Keith Fine. Keith took a moment of necessity to create a virtual workflow at the onset of COVID and has used it to chart a path to redefine how the firm is now using 3D Spatial and AI technology to work both with its clients and internally. Tune in for a can’t-miss conversation as we talk about sourcing and inspiring talent, create a new competitor for Siri, drop some golf metaphors and teach Bobby and Tess a thing or two about Star Wars. Connect with Keith Fine on LinkedIn! Moments to check out:  (5:46) Keith's 'a-ha' moments and dealing with skepticism (13:24) Re-defining 'the metaverse' and breaking up with goggles (17:01) Building process and identifying talent for innovation internally (28:37) How technology is powering client-focused storytelling (38:55) The industry innovation view and steps to the future Connect with our hosts on LinkedIn; Bobby Bonett Tessa Bain Andrew Lane References and resources: S/L/A/M Collaborative Design Futures Council https://slamcoll.com/case-study/80/kaiser-permanente https://slamcoll.com/case-study/170/kaiser-permanente https://slamcoll.com/article/57/slam-teams-accelerate-design-using-3d-technology https://www.linkedin.com/company/the-s-l-a-m-collaborative/ https://www.instagram.com/theslamcollaborative/ Discover more shows from SURROUND at surroundpodcasts.com.  This episode of Barriers to Entry was produced and edited by Wize Grazette and Samantha Sager. Learn more about your ad choices. Visit megaphone.fm/adchoices