A Designer and Product come together This week, Bobby and Andrew are live from NeoCon with a guest who’s lived the majority of last two decades at the intersection of design and technology, Canoa CEO and Co-founder, Federico Negro.  A world-class storyteller, Fed takes the guys through his early startup ethos of “buildings equal data”, his time leading design through the explosive growth of WeWork and how a chair sitting beside a freeway changed everything and eventually led to the creation of Canoa.   Connect with our hosts on LinkedIn:  Bobby Bonett Andrew Lane Follow Federico Negro on Linkedin References and resources: Canoa Canoa Circle Student Cohort WeWork Related and referred BTE Episodes: Amanda Schneider, President of ThinkLab, on the impacts of technology on the design industry looking forward Greg Lindsay, Urban Tech Fellow at Cornell University on the intersections of technology with urban design Get in touch with us with your questions on emerging technology, innovation and more at [email protected] or drop us a voicemail at the BTE Hotline at 1-917-934-2812. Discover more shows from SURROUND at surroundpodcasts.com.  This episode of Barriers to Entry was produced by Rob Schulte. Learn more about your ad choices. Visit megaphone.fm/adchoices