Join us as we speak with Nir Eyal, a leading authority on the intersection of psychology, technology, and business. In this episode, he shares his insights on how to improve decision-making through intentional design strategies. As the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable, Nir's work has been recognized as some of the best leadership and business books of the year by Amazon and the best personal development books by Audible. His extensive experience in the tech industry gives us a front-row seat to the companies that have changed the lives of billions of users through their ability to navigate human behavior. During the conversation, we learned: - 3 reasons why building healthy habits is the key to winning over your customers - How to create effective triggers for product design - The key principles of the Hooked Model in building user habits - How to proactively manage distractions and make the most of your time - Ethical considerations for making products that stick To learn more about Nir and his work, visit Nir Eyal Official Site: Articles, Videos, and Newsletter (nirandfar.com).