In this episode, we have the pleasure of speaking with Sander van der Linden, who is Professor of Social Psychology and Society and Director of the Social Decision-Making Lab at Cambridge University. From a young age, he was intrigued as to why people tend to easily believe what they are told.  This has led him to research social influence and persuasion processes, authoring about 150 papers on the subject and the recently published book Foolproof: Why Misinformation Infects Our Minds and How to Build Immunity. During this conversation, you will learn: How misinformation works. Factors that make us susceptible to it. Which are the most common misinformation techniques. Why prevention is so much better than cure. Potential solutions to fight misinformation in this complex world.  To learn more about Sander and his work, visit the Sander van der Linden Official Siteand play the free games developed by him and his colleagues.  Join the conversation and share your thoughts about this podcast on Twitter @BVANudgeConsult.   Don’t have social media? Our inbox is always open at [email protected].