In this episode of the B.E. Good! Podcast, we welcomed Professor Vanessa Patrick-Ralhan, author of the newly published book, “The Power of Saying No : The New Science of How to Say No That Puts You in Charge of Your Life”. With an impressive career that spans academia and multinational agencies like Ogilvy & Mather and J. Walter Thompson, Vanessa is a leading authority in consumer behavior and psychology 🧠. Her extensive research, featured in top-tier journals, has left an indelible mark on the field. During this episode, Vanessa shares her expertise on how to master the art of saying ‘no’ and why embracing an empowered refusal is essential for effective decision-making ✅. 🧐 In this episode we’ll cover: The psychology behind the ‘yes reflex’: why we often agree when we’d rather decline Empowering strategies for saying no that reflect your values and personal identity  The hidden skills that arise from refusing with conviction To learn more about Vanessa and her work visit her website at vanessapatrick.net or find her on Twitter @vpatrick23. 📩 Join the conversation and share your thoughts about this podcast on Twitter @BVANudgeConsult. Don’t have social media? Our inbox is always open at [email protected].