🧐 We are honored to have the opportunity to welcome Dan Ariely, the esteemed James B. Duke Professor of psychology and behavioral economics at Duke University, for a second time to engage in a captivating conversation in this podcast episode. In this episode, we explore the world of misbelief and its impact on decision-making: 📖 Dan discusses the inspiration behind his latest book, "Misbelief – What Makes Rational People Believe Irrational Things," drawn from personal experiences during the COVID-19 pandemic. 🔎 Learn about Dan’s unique research approach, which combines scientific experiments with interviews and insights from individuals who hold misbeliefs. 🧠 Explore the concept of the misbelief funnel and its four stages, illustrating how stress, misinformation, cognitive biases, and social forces contribute to the spread of misbelief. 🗺 Discover how misbelief shapes our perceptions, decision-making processes, and vulnerability to misinformation in today’s complex world. 🦉Dan expresses optimism for the future of behavioral science and the resilience and understanding of humanity. 💌To learn more about Dan and his work, visit his website : https://danariely.com/ Let us know what you think on Twitter @BVANudgeConsult.  Don’t have social media? Our inbox is always open at [email protected] .