The various lockdowns and closures of cultural institutions is challenging. Many musicians have taken to the internet to share their music. But is it enough to replace the physical experience with a digital one? Bernhard Kerres argues, that musicians should use this unusual times to experiment and to see the any event from the audiences' perspective. It is not only about making great music. It is also about providing a unique experience. This is the time to experiment! If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.