"As a guy who dreams of becoming a great designer, I got a design job and worked as a designer every day. I got myself in the party, and now what? How could I become a senior designer? What are the pitfalls that I need to avoid? What is the roadmap for my career? And, back to the basic, how to define a senior designer?" These are some common questions from the designers who want to improve, and I have those questions too. Only other senior designers could answer these questions, I mean, real senior designers. Jeff Gothelf is the co-author of Lean UX and Sense & Respond, as well as a speaker and organizational designer. He was most recently nominated for a Thinkers50 award for innovation. Over his 20 years in technology, Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design, and leadership at a wide range of companies, like Neo Innovation, TheLadders, Webtrends, and AOL. He is one of those senior senior designers, and definitely has heaps of experience to provide guidance for intermediate and senior designers. I asked Jeff these questions and got lots of insightful answers. If you work in tech or creative industries and would like to become a senior designer, this episode of Bear Academy Podcast is the right one for you. Shownote Jeff Gothelf website Lean UX Forever Employable Special Guest: Jeff Gothelf.