Welcome to the Beauty Insider 101 podcast! I'm your host, Dani Nicholls - a skincare expert and proud acne sufferer ✨ In this week's episode, we talk about the rapid rate at which we see trends happen. Say bye-bye to the traditional 20 year product trend cycle and hello to more micro-trends than you can keep up with a major trends which feel like a flash in the pan. But what is the long term impact for both brands and consumers, when one day it's latte makeup and the next strawberry or is it tomato?! I can't keep up, can you?! I hope you enjoyed this episode, don't forget to follow for weekly episodes, leave a 5 star review, and let me know what you'd like to hear more of! Follow me on all platforms @daninicholls + @beautyinsiderpodcast 3 --- About the host: Dani Nicholls is a beauty content creator and marketing consultant, found on TikTok, YouTube, Instagram, and her Blog. A severe acne sufferer, Dani has spent thousands of pounds on skincare products in her pursuit to manage her skin condition. After seeking professional advice Dani uses her platform to share her experiences and struggles – her mission is to help and support those in a similar position to build a better relationship with their skin. Based in London, Dani is also a marketing consultant specialising in Influencer marketing and DTC go-to-marketing strategies. She has worked with brands such as La Roche-Posay, CeraVe, L’Oreal Paris, Skinceuticals, Cetaphil, Avéne, and many more – creating content to educate audiences on their product offerings. Hosted on Acast. See acast.com/privacy for more information.