Bill Shufelt, CEO and Founder of Athletic Brewing, joins the show to talk about the company's origin, the inspiration for brewing NA beer, aspirations for the future, and the first ever NA Beer Mile happening on October 17, 2021. We also dive into some of his side interests, such as endurance sports, space, Bitcoin, stonks, and other philosophical debates. More info and registration for the Athletic Brewing NA Beer Mile: https://beermile.com/events/4267 Video version of this episode: https://youtu.be/70CLxnqFyVg Try Athletic Brewing Beer: https://athletic-brewing-co.sjv.io/gbGWzA Brought to you by MANSCAPED: Use code BEERMILE for 20% Off + Free Shipping at MANSCAPED.COM Enter our giveaway for free BeerMile.com Swag: Give a 5-star review on Apple Podcasts or share the Beer Mile Podcast on your Insta story. Send us a DM with a screenshot on Instagram to @The_Beer_Mile: https://podcasts.apple.com/us/podcast/beer-mile-podcast/id1535570203 Help us grow the podcast: Support the show: https://anchor.fm/beer-mile-media/support Subscribe to Beer Mile Media on YouTube: https://www.youtube.com/c/beermilemedia Drop Us A Line Leave us a voice message and we will include it on the show: https://anchor.fm/beer-mile-media/message Social Follow Beer Mile Media on Instagram Follow Beer Mile Media on Facebook Follow Beer Mile Media on Twitter Follow Beer Mile Media on TikTok Join the Beer Mile Strava Club Follow Chris on Strava Follow Chris on Instagram Follow Adam on Instagram Follow Adam on Strava --- Support this podcast: https://anchor.fm/beer-mile-media/support