Jimmy is on the horn with Read Spear, President of Origen Imports inc. in Oaxaca, Mexico.  Read is a pioneering mezcal importer, and Origen Imports incorporates several brands including Cuentacuentos Agave Spirits. The key to marketing mezcal made using 400 year old traditions is getting out of the way of those traditions. The philosophy behind the Cuentacuentos “Real Mezcal” brand is to cut out as much of the filler between the consumer and the authentic origins of these agave spirits. Tune in to this spirited episode of BSR!