In today’s episode, we’re speaking with founder and CEO of The Next Big Idea Club, Rufus Griscom. The Next Big Idea Club is a platform and an app that directly connects world’s most brilliant writers and thinkers with their audience, so they can interact around life-changing ideas in a more powerful way. Every season, the 2 most groundbreaking books are selected by Malcolm Gladwell, Adam Grant, Susan Cain and Daniel Pink. You will hear from Rufus what he personally thinks is currently the most important big idea, which is “that humans are capable of living in much more collaborative ways than the way we live now”. “We make better things, when we make them together”, Rufus says, and we will learn from him, that we are smarter, happier, healthier, less deceptible to cognitive biases and even live longer if we are engaged together, collaborating in groups. I was intrigued how passionately Rufus is sharing with us in this episode, how he wants to focus on creating community, on connecting with a wide range of people and helping them connect with each other. “It’s all about connecting, and doing that in a humble and grateful way”, he says. You will also hear from him, which tasks he wants to have fulfilled before lying on his deathbed looking back to a rich and meaningful life. These do not only include turning experiences into joy, but also creating most colorful fireworks….enjoy hearing for yourself! We’re excited to have you as our guest on Before It’s Too Late today, Rufus Griscom.