In this week’s episode, we’re re-airing one of our top episodes from last year with Katerina Schneider. Katerina is the Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health & wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science. Now as one of the most trusted brands in the category, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin. In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 & a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a different career path & the role of relationships in her journey. We also touch on the significant pivots Ritual made in terms of product, branding, & marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care, & so much more. We talk to Katerina about: * Migrating to the US with her family with only $50 and a suitcase. [03:27] * Katerina’s finance career and involvement in a major US bank failure. [06:07] * Working at Universal Music, rebuilding her confidence, & discovering passions. [12:45] * Katerina’s transition to a new industry. [14:42] * Advice on embracing uncertainty and trusting the process. [18:53] * Ritual's inspiration rooted in Katerina's personal experience during her first pregnancy.[21:51] * How Katerina thrived being both a mother and entrepreneur. [29:31] * The original idea of Ritual and how it changed over time. [34:46] * Taking care of yourself, building habits, and going back to the basics. [41:39] * Why EVERYONE should start a business, and knowing when to take that leap. [47:47] Episode is brought to you by Beeya: * If you're struggling with hormonal imbalances, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances * Get $10 off with promo code BEHINDHEREMPIRE10 Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/ * Website: https://www.behindherempire.com/ Follow Katerina: * Instagram: https://www.instagram.com/katandkale/ * Website: https://ritual.com/ Hosted on Acast. See acast.com/privacy for more information.