In this week episode I interview my good friend, Ian Zubkoff, the Executive Vice President of Super Stroke to discuss the amazing growth of this iconic golf brand.  Not too long ago, all golfers basically used the same grips. SuperStroke was created to change that. In 2009, they launched a radically different line of putter grips. They knew they would help golfers shoot lower scores. What they didn’t know was how quickly they would change the game. To date, SuperStroke grips have been used to earn more than $500 million in major championships and PGA Tour events. They’ve also helped amateurs around the world shoot career-low rounds and earn important bragging rights over friends and family. As scientific as golf has become, it will always be a game that blends art and science. And that’s just as true when it comes to golf grips. From driver to putter, we all golf our own unique way. Our bodies are different. Our swings are different. We all need different things to play our best. At SuperStroke, it’s their mission to help golfers make every swing and every stroke the best it can possibly be. Support the show