Episodes
In this weeks episode I interview Robert Winskowicz, the founder and CEO of Sqairz golf shoes. The vision for SQAIRZ started on a New England driving range, where a pair of square-toed dress shoes spurred a visual realization. This idea continued through years of research into ground force reaction, biomechanics and foot movement. It culminated award-winning shoes, now played on tour, that will help every golfer hit more accurate and powerful shots. Sqairz are worn by some of the most famous...
Published 06/16/23
Based in Canada, Brandon Cubitt has created a YouTube channel that is gaining traction through reviews of golf tech, golf clubs, and golf instruction. "Behind the Golf Brand" host Paul Liberatore talks to Cubitt about the channel's growth and how he has become a go-to source about golf gear, and how he has grown his YouTube channel so quickly. Support the show
Published 06/08/23
True Linkswear CEO Jason Moore and VP of Marketing Brandon Wallach joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf shoe company came to be, their growth over the past three years, and how they are diversifying into golf apparel and accessories. Support the show
Published 05/30/23
On Point Golf Ball markers was started a few short years ago by Briston Peterson and has grown in one of the most popular golf accessory brands. They have partnered with U.S. Open Champion and 17 time winner on the PGA TOUR, Jim Furyk. As the On Point golf ambassador Jim joins a growing PGA, LPGA, and amateur golfers using our 3D golf ball markers.  On Point golf ball markers include a secondary traditional coin marker that can be logo'd for any outing, charity event or corporate...
Published 05/22/23
It all started one day, when they were out hitting the sticks. They guys at Odin asked themselves, why aren’t we losing our own golf balls, and instead using expensive gear from old, stuffy brands that don’t really speak to us? Wisdom and creative juices began to flow, and from that moment, ODIN had its first heartbeat. As they got into it, they quickly realized that this is more than just golf balls, hats, polos, tees and ball markers. Golf has been going through a renaissance, and will...
Published 04/25/23
Formed in 2017, Sweet Rollz Golf was created with a simple goal – to breathe new life and style into golf, starting with the radical reimagining of the boring putter grip. For too long, attempts to add style and flair to golf accessories had mostly been cheesy and kitschy, or both. As a result, golf accessories have mostly remained unoriginal and, well, pretty meh. As they set out to design the “Sistine Chapel of putter grips” they wanted to be bold, but still keep it classy. The result is a...
Published 03/07/23
Matt Cermak and Evan Singer met through sharing the same best friend. Evan grew up with Ryan. Matt played on the college golf team with him. Together, they decided it would be funny to give a joint speech (or skit.. depends on how you look at it) at Ryan’s wedding 5+ years ago. Let’s just say they brought the house down. From that moment on, their spark with a microphone and shared love for the mental side of golf and how it can help you grow off the course, and led to The Par Train Podcast...
Published 02/09/23
Power Tee founder and CEO Martin Wyeth joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf tech company came to be and the innovative process of creating  world’s best performance automatic teeing system for the indoor environment, driving ranges, and country clubs. We explore the difficult rise from starting with one golf range in England to be installed in thousands of golf ranges globally, including the USA, UK, Europe, Asia, and the Middle East. Incredibly, now the...
Published 01/12/23
Sunday Golf co-founder and CEO Ronan Galvin joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf bag company came to be. Galvin discusses his frustration with the affordability of the golf bag market. He explains how his company focuses on design and functionality, , by desigining easy to use carry bags perfect for going to the range or playing a par 3 with friends. Prior to starting Sunday Golf, Ronan Galvin las closely involved in the golf industry working in golf bag...
Published 12/12/22
We made it to Episode 93 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Gabe Coyne, the CEO and co-founder of Stix Golf A Chicago-based company offering modern, high-performance golf clubs at a fair price. Gabe co-founded Stix based on his personal frustration that golf is fundamentally a simple game that has become far too complex. Coyne and the team built Stix focused on design and quality, never being convinced by the hype that this year’s...
Published 11/07/22
We made it to Episode 92 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends David Maxfield.  David Maxfield is a Australian YouTuber focusing on golf tech, fitness, and in home launch monitors and simulators. This fast growing industry has made David one of the go to experts in the Garmin R10, one of the most popular launch monitors of 2022. Support the show
Published 10/18/22
We made it to Episode 91 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Charlie Mechem.  Charlie Mechem is a man of great experience, wisdom, and joy. Author, Lawyer, and Business Advisor to Jack Nicklaus and Arnold Palmer), past commisioner of the LPGA, and business partner at Bay Hill. in other words he is the MAN.  "Arnie And Jack" is his 3rd book. His prior books were "Who's That With Charlie" and "Total Anecdotal". Charlie also hosts a...
Published 10/10/22
We made it to Episode 90 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Eric Thielsen and  Igor Vainshtein the founder of 24/7 Golf.  Based in Melbourne, Australia, 24/7 Golf has been selling simulators since 2011. They have also run their own indoor golf centers around Australia and have helped launch centers around the world, from France to Fiji. They ship globally and are always happy to refer you to a customer near you to. So you can find out...
Published 10/04/22
We made it to Episode 89 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Jeremy James Founder of GolfForever.  Jeremy James, DC, CSCS spent a decade helping professional and Olympic athletes, Fortune 500 CEOs, and men and women from all walks of life overcome pain and get back to the sports, activities and daily life they love. Now Dr. James has teamed up with two experts in golf and sports performance, Justin Leonard and Bill Fabrocini, to build...
Published 09/13/22
We made it to Episode 88 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Reinholds Pirags the Chief Commercial Officer of Hackmotion.  The Hackmotion  is the ultimate training tool to learn correct wrist mechanics for an improved ball flight. Precise data and feedback after every swing helps you to accelerate the learning process.   Support the show
Published 09/07/22
We made it to Episode 87 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Brian Friederichs the CEO and Founder of Capstone Hospitality. Capstone Hospitality is an industry-leading sales & staffing firm specializing in membership sales for private clubs.  With roots deeply embedded in the hospitality industry, we know what it takes to ensure your business succeeds. They partner with clubs and organizations across North America, bringing each a...
Published 08/23/22
We made it to Episode 86 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Josh and Owen Finnerty They both play college soccer and absolutely love to play golf, and the golf industry is not a new place for the Finnerty family. Their Dad, Bryan Finnerty, is the CEO of V1 Sports and Galway Bay. The Golf Sock is a high performing sock that is dedicated to keeping you comfortable on the course while looking great and performing at your absolute best. The...
Published 08/17/22
We made it to Episode 85 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Todd Kolb from USGolfTv.  Todd Kolb, husband, father, coach and entrepreneur with a passion for excellence and achievement. In his 25-year journey around golf he has been blessed with many wonderful mentors and experiences that have helped form his coaching and business beliefs. See, he believes it is ultimately WHO we surround ourselves with and WHAT we experience that...
Published 08/02/22
We made it to Episode 84 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Ryan Duffey the Founder and CEO of Meridian Putters. At Meridian they don't believe that a custom milled putter should cost you thousands of dollars and they know your game deserves better than your typical machine cast putter off the rack that the big brands mass produce. That’s why at Meridian they have set out to create an elite yet affordable group of milled stainless steel...
Published 07/28/22
We made it to Episode 83 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Michael Zerah and Steven Moskowitz the Founders of Mullie Golf. To elevate the golf-related buy-and-sell shopping game, MULLIE Golf has developed an app which focuses on an alternative experience of a modern-day marketplace approach. MULLIE Golf, is the first-ever community-curated marketplace designed for golfers by golfers as a “social-commerce” forum to buy and sell golf...
Published 07/19/22
We made it to Episode 82 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Derek Mousseau of Garmin.  Garmin, the leader in everything GPS. is an enduring company by creates superior products for automotive, aviation, marine, outdoor, and sports that are an essential part of our customers' lives. Support the show
Published 07/11/22
We made it to Episode 81 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends John Diulus and Emily Faulkner of Golftrainingaids.com.  Founded by PGA Master Professional Dr. Gary Wiren, in 1984 as a resource for providing training aids to teaching and touring professionals, GolfTrainingAids.com has expanded to now offer the world's largest selection of golf teaching and training aids. Serving the golf industry for over 35 years, we are the most...
Published 07/04/22
We made it to Episode 80 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Adam Hollis, the founder of Glovelast.  Glovelast helps to make your golf gloves look and feel new longer with the Glovelast glove shaper. Its patented pronated thumb design and raised rib feature fill out the glove to promote drying. With the Glovelast, your golf gloves will never be stiff and wrinkly. Simply put your glove on the Glovelast to always have smooth, new-looking...
Published 06/27/22
We made it to Episode 79 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Kerry Moher the co-founder of Red Rooster Golf Gloves.  To nail your game, you need to be able to feel your club. You need a glove that fits like a second skin. It needs to have the softest, thinnest, supplest leather, be made expertly, and make you feel (and look) like you’re ready to tee off at The Open. At Red Rooster they believe that a golf glove should help you play, and...
Published 06/15/22
We made it to Episode 78 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Trip Todd and  Andrew Creed the founders of Needle Golf.  Needle Golf is a golf focused needlepoint accessories brand.  Their original product was the first of its kind, a blade style putter headcover with a fully hand stitched needlepoint exterior.  This was just the beginning for Needle Golf as they have continued to expand our product offerings since.  Needle Golf was...
Published 06/01/22