As the industry grows, so do the opportunities for specialization. Our conversation shifts to the benefits of finding your unique niche within the lashing world and career paths to explore within the lashing industry. Special guests, the team from LashCast, explain how focusing on your specific strengths, can help you stand out in a crowded market and attract clients who are looking for your expertise. XOXO, Alexis Shop all of Alexis' lashing favorites on https://awlashes.com/ Use discount code PODCAST at checkout for 20% off your next purchase! **excluding Education and Gift Cards ABOUT ALEXIS Alexis Weisenburger is the owner of AW Lashes and is a major influencer in the lash extension world with more than 30,000 lash artists following her work and seeking her out for advice and help with their lash skills and building their businesses. Alexis is a licensed cosmetologist but found her passion, natural flair, and ability for lash extensions early while she was still in school and quickly earned both her classic and volume lash certifications. Over the last seven years, Alexis has become renowned throughout the world for her mega volume lash work and has been featured in Birdie Magazine and a speaker and trainer at several major beauty industry trade shows including the IBS show in New York. Alexis has also had the opportunity to share her knowledge and expertise in the lash industry with several leading lash companies including Bella Lash and Borboleta Beauty — helping them to develop lash extension training programs and new products. Through her work with these companies, she has been able to meet and train thousands of other lash artists — which has inspired her as she has used her talents and abilities to build AW Lashes into what it is today. Alexis is a perfectionist when it comes to her work and strives to make every client look and feel their best. She knows that true beauty is found in confidence and her goal with AW Lashes, is to help each client achieve new confidence with beautiful glowing skin and custom eye enhancements. ABOUT AW LASHES Alexis Weisenburger, founded AW Lashes with the help and support of her amazing husband in 2018.  Alexis is a licensed cosmetologist, but found her passion, natural flare and ability for lash extensions early while she was still in school and quickly earned both her classic and volume lash certifications.  Over her career, Alexis has had the opportunity to work with multiple lash companies developing training materials and assisting with product development. However, she felt there was a disconnect between product companies and the actual artists using the products and applying the training. Alexis is still a practicing lash artist with a full clientele. EVERY SINGLE product sold by AW Lashes is used by Alexis and the artists at the AW salon every day. Each and every product was designed, tested and perfected by lash artists for their everyday use. If the products don't perform better than anything else available on the market -- it's not sold by the AW team.  Experience the difference for yourself. The training and the products are made for lash artists by lash artists -- and used every day on happy clients.