The Marvels unfortunately saw the MCU’s lowest opening weekend box office results, so we take a look at what may be forming challenges for the MCU in audiences’ eyes. We break down who made it out for the film, the reporting cost-per-minute of production, and more on this week’s Behind the Screens. Topics and times: The Marvels box office overview - 0:45 The Marvels audience analysis - 2:01 The challenges of the MCU’s scope for audiences - 5:43 Cost-per-minute of production - 8:08 Disney moves titles beyond 2024 - 9:09 Journey to Bethlehem audience analysis - 11:00 Box office holdovers - 13:28 Next week - 17:02 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter Box Office Overview: The Marvels debuted to $47M domestically and $63.3M internationally for a global total of $110.3M. Five Nights at Freddy’s grossed $9M domestically in its third week, and sits at $127.2M cumulatively in the domestic market and $124.7M internationally, so has grossed the $250M global mark. Taylor Swift: The Eras Tour brought in a further $5.9M domestically, and reached an international total of $68.4M for a global cumulative total of $241M. Priscilla made a further $4.8M domestically, bringing its total to $12.7M. Killers of the Flower Moon grossed $4.7M domestically, for a domestic total of $59.9, international total of $66.8M, and global total of $126.7M. The Holdovers meanwhile grossed $3.2M, bringing its total to $4.3M