Mean Girls and The Beekeeper maintain the top spots domestically and internationally, while I.S.S. launched this past weekend. We take a close look at the audience for I.S.S. and ask how movie marketers can make the most of holdovers during a time with few major film releases. Topics and times: Weekend box office compared to previous years - 0:16 Box office overview - 1:40 I.S.S. audience analysis - 3:46 I.S.S. and holdover marketing recommendations - 6:13 What’s coming next week? - 8:44 Vista Group Customer Conference - 10:23 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter Box Office Overview: Mean Girls held the #1 spot domestically with $11.7M, passing a $50M domestic cumulative total. The Beekeeper grossed $8.5M domestically and $23M globally for a $75M worldwide cumulative total. Wonka held 3rd position with $6.4M domestically. Anyone But You grossed $5.4M domestically, reaching a domestic total of $64M and crossing $100M globally. Migration rounded out the top 5 with $5.3M domestically, bringing its domestic total to $95M.