In the market for monkeys: Planet of the Apes kickstarts the summer
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Description
As Kingdom of the Planet of the Apes marks a fantastic opening to the summer, can you guess which monkey-themed titles held audiences in common? Matthew, Ryan, and Simon bring us the box office and audience analysis, as well as a look at the dynamic audience evolution for Fall Guy’s second weekend on this instalment of Behind the Screens. Topics and times: The Kingdom of the Planet of the Apes box office overview - 1:01 The Kingdom of the Planet of the Apes audience analysis - 2:21 Planet of the Apes franchise comparisons - 5:12 Box office top 5 roundup - 6:24 Fall Guy’s dramatic audience evolution - 7:52 Marketing beyond the opening weekend - 10:10 Pre-sales for IF - 10:50 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram Box Office Overview: The Kingdom of the Planet of the Apes grossed $58M in the domestic market with its debut, and a further $72.5M internationally for a worldwide total of $131M. Fall Guy fell by 51% into its second week, grossing $13.7M domestically and $23.1M internationally for a global total now of $103.7M. Challengers came in third with a drop of 38%, grossing $4.6M. Tarot grossed $3.45M for a drop of 47%. And Garfield, released now in 22 markets, grossed $11.8M dropping only 32%, reaching an international cumulative total of $36M thus far.
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