From starting as a PR freelancer to accidentally heading a small agency, working with her husband and then transitioning back into solo freelancing, Lucy shares the challenges she's faced along the way. As the creator of ‘Hype Yourself’, we hear how showing up daily even in her darkest days has built Lucy’s reputation. But maybe she wouldn’t quite do it all the same again. This episode is practical, fun, candid. And very much worth the hype.