Etta is the founder of Lactamo, a corporate lawyer, and Mum of 4 young children.  In 2019 following her own struggles with breastfeeding, Etta recognised that despite the importance of breastfeeding, rates worldwide were disappointingly low. UNICEF reported that “No country in the world meets the recommended standards for breastfeeding”. Etta was disappointed with the lack of products to help Mums. It’s a global problem and Etta had a simple and scalable solution, with IP protection. So, Etta founded Lactamo.  Lactamo is a specialised ball specifically developed and designed for the elasticity of lactating breast tissue, which has the ability to address all of the common breastfeeding problems.  Lactamo was the winner of the Australian MedTech Actuator Award (covering Australia and India) in December 2019, the recipient of a grant from the NSW State Government in 2020, was announced by St George as Australia's "Best New Business Idea 2020" (TEDxSydney), and Etta was announced recently by Women’s Agenda as “Emerging Entreprenuer 2021” Finalist. Lactamo was selected by the NSW Government to be a part of the Going Global Program for expansion into both China and India. Really excitingly, Lactamo has just completed a successful clinical trial with Deakin University and the Western Health Partnership. Which was so successful that it has been nominated for the most prestigious award in breastfeeding. Lactamo will be launching on 1st August – which is also the start of World Breastfeeding Week FREE ONLINE EVENT THURSDAY 15TH JULY 8.00PM on Respiratory illness, immunity in winter as mummas, feeling confident with your health in this climate with Dietician Marieke Rodenstein. Please drop me an email to [email protected] or INBOX me over @bellyandbeyond_ to grab the zoom link. Can't wait to include you in this empowering online Event RESOURCES AND HOW TO CONNECT CONNECT // Etta @Lactamo CONNECT // - Myself over @bellyandbeyond_ so we can keep these beautiful conversations going. DOWNLOAD // The Home Detox Project free E-Book HERE. It's how to detox your home over 7 days so you can be empowered as the gatekeeper to your home.  DOWNLOAD // NOURISH - Your baby's first foods mini free E-book HERE. Some easy recipes to get you started on introducing solids to your baby See omnystudio.com/listener for privacy information.