Podcast Summary In this conversation with Simon Chuang, Director of Digital Marketing at Lacework, he talks about orchestrating and implementing high-quality lead-opportunity handoffs to drive efficiency and growth. Today, you’ll hear about Lacework’s process and execution, their lead opportunity quality feedback loop, how they systematize data collection further down the funnel, the things that Simon would’ve done differently a year ago, and the exciting next frontier. Prior to joining Lacework, Simon served as the Manager of Digital Marketing and Web Strategy at Lam Research, Senior Marketing Manager at Revvo, and as Senior Digital Marketing Manager at Druva. Episode Outline [02:54] Lead opportunity quality feedback at Lacework. [05:00] The process and execution. [09:58] Systematizing data collection. [11:56] What Simon would’ve done differently. [14:20] What’s the next frontier?