Finding and hiring top talent is a challenge for any company, especially in today’s competitive hiring environment. To give your business the best shot at attracting and retaining great employees, you have to know how to market your business to job candidates. In this Section Cut interview, Talentstar’s founder Marjanne Pearson and Principal Connector Linda Wallack share how to attract potential hires by knowing who your brand is, what values you need your employees to share, and how to utilize every company resource.