Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future? In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success. We also discuss:  The business impact of the democratization of insights across teams.How to incorporate nuances in messaging for the stages of the sales funnel.The evolution of social media platforms towards video content and its implications in building brands.And much more!